Monday, May 21, 2018

BOOKBUB POSTMORTEM: Analysis of a Promo by @KarynGerrard #Opinion #Publishers



I read one author said she looks forward to a Bookbub ad more than she does her book's release day, which speaks volumes about visibility and sales. And the state of the romance book industry today.

So. I just had a Bookbub. It was paid by my publisher, so I have no sales figures to study and analyze, I can only speak of rankings, which at the end of the day, are not an indication of actual sales. The ad was on a Friday, which I learned through research on the Internet, is not always great for reporting weekly sales. It is better to have one near the start of a week.

Did I have hopes of reaching, say, the USA Today bestseller list? Not really, but when the book reached #19 on Amazon, #3 on Barnes and Noble, #7 for Itunes, (overall) a spark of hope came alive. Very, very briefly. Hey, I did hit #1 Historical Romance Author on Amazon! *yay*

But there are so many factors to hitting such a list.

First, I watched other Bookbubs from historical romance authors from Kensington/'Lyrical Press to see what I could expect. #19 on Amazon exceeded that. But when it dropped to #88 on the second day, I knew it wouldn't happen. My assumption is it would have had to stay in the top 20 (or higher) for at least another day or so.

Here's something interesting I learned: NYT (New York Times) and the USA Today lists are often (but not always) editorial decisions, and not based on actual sales. USA Today runs Monday-Sunday. So any sales I had from Friday, Saturday and Sunday would have to be passed along by the vendors on Monday for USA to compile the list to release on Thursday morning. Sometimes, not all sales are passed in by Monday. Just the luck of the draw.  Read this article: HERE about bestseller lists.

Barnes and Noble does not report any sales unless you sell 500 copies in a week. Anything under that? Nope. Google Play isn't included.

And with the editorial decision (if not all sales have been passed in), they often choose someone who has already been on the list, which is why you see the same names over and over on bestseller lists some of the time. Name recognition is everything.

Another note about the USA Today list: It is all genres, fiction and non-fiction. You will be competing with children's books, cookbooks, biographies, etc.

There are critics out there that say reaching the list doesn't mean the same it did 10 years ago. What they really mean is since ebooks burst onto the lists. Yes, a lot of romance authors have hit the list from being part of a box set or from a Bookbub, I say, so what? More power to them.

The bottom line is this: All the stars have to align and everything has to fall in place for you to make a bestseller list. Luck does play a part. Ad stacking is one way to boost the Bookbub, but I have learned the hard way, before you buy any of those extra promo ads out of your own pocket, confirm the sale dates with your publisher.

Just hitting a great ranking on the day of the ad does not guarantee you will make any list. You need to keep the 'tail' going, which is why having a Bookbub near the start of the week is better.

While the Bookbub did stimulate sales in pre-orders for book 2 and 3 of the series, it didn't do all that much for my back list. I will have to see how that plays out long term.

Side Note: I paid for an international Bookbub in March for one of my Indie books. I made a small profit. I expected more. I have been seeing other authors say the return on a Bookbub is not what it was 2-3 years ago. I have since adjusted my expectations going forward should I ever have any other type of  Bookbub.

Having a Bookbub is like being on a thrill ride at an amusement park. It was fun, brief, but time to get back to real life. Bookbub is still the #1 way to get your author name and book out in front of people. Just keep your expectations low to moderate, and enjoy the brief spike in sales and rankings! :)

Friday, May 11, 2018

BOOKBUB SPECIAL DEAL May 11th: Marriage with a Proper Stranger @KarynGerrard #99Cents until May 20th






MARRIAGE WITH A PROPER STRANGER 
by Karyn Gerrard
(Men of Wollstonecraft Hall #1) 
Kensington Publishing/Lyrical Press Feb 6, 2018


“Build a wall about your heart.”

Riordan Wollstonecraft labors under the heavy burden of his forebears. For generations, a curse has followed the dashing young men of his family, guaranteeing the women they love an untimely death.  The youngest grandson of the Earl of Wollstonecraft Hall, charismatic Riordan is quietly resigned to his fate, an educator who devotes his life to good works, and ignores any longing for something more . . .

Widowed and penniless, Lady Sabrina Lakeside is desperate to avoid a second forced betrothal—this time to an aged marquess. Her chance encounter with Riordan leads her to an impulsive offer: a temporary marriage of convenience that could benefit them both. His agreement is as surprising as it is welcome. Before long, Riordan’s keen intellect and kind words have Sabrina rethinking her plans of a union in name only. But her new husband is holding something back. Will giving in to their tantalizing passion lead her only to further heartache . . . or could it be the first step toward healing them both?


99 Cents until May 20th


Book #2 Coming June 5th


SCANDAL WITH A SINFUL SCOT
(Men of Wollstonecraft Hall #2) 
Publisher: Kensington/Lyrical Press  
Release Date: June 5th, 2018 

You must lock away your heart at all costs.”

Falling in love was the darkest moment of Garrett Wollstonecraft’s privileged youth, even as he and Abigail Hughes shared a blissful summer of passionate promise. Sworn to keep Abigail safe from the curse plaguing generations of Wollstonecraft men, Garrett sacrificed his future happiness. Now, fourteen years after he lost his heart, Abigail reenters his life. But the woman who arrives unannounced at his ancestral manor is very different from the sheltered girl Garrett once knew.



The widow of a country doctor, Abigail can’t forgive Garrett for his cruel rejection. Yet she can no longer keep the truth from him—a secret that could have resulted in her ruin. But as the embers of desire reignite, and Abigail and Garrett slowly rebuild trust, a malicious enemy plots against them. Is their love strong enough to break free from the sins of the past—and to end the tragic cycle that consigns Garrett to a life of loneliness?


Pre-Order



Book 3 Love with a Notorious Rake
coming Dec 2018


Cover art coming soon!

He’s as dangerous as he is irresistible . . .

The heir to his family’s fortune, Aidan Wollstonecraft is ready to put his prodigal ways in the past and prove himself worthy of his illustrious name.  Going undercover in a factory to expose the wretched working conditions, Aidan believes his noble act will lead him to a better future. Until he’s reunited with the sweet beauty who saw him through his darkest days. Cristyn Bevan stirs him like no other woman before. Makes him yearn to claim her, despite the damning curse that dooms any Wollstonecraft wife to an all-too-early death . . .

To fall for Aidan would be her undoing. Yet, something about the blue-blooded scoundrel draws Cristyn to him like a moth to a deadly flame. Is it a desire to heal him that keeps the lovely nurse close? Or her secret hope that somehow, some way, Aidan can let go of his dark past and see the light—and the love—waiting for him?

“Karyn Gerrard writes very enjoyable, richly textured historical romances.”
—Kate Pearce, New York Times and USA Today bestselling author


Amazon/AmazonUK/Kobo/GooglePlay/Nook







Karyn Gerrard, born and raised in the Maritime Provinces of Eastern Canada, now makes her home in a small town in Northwestern Ontario. When she’s not cheering on the Red Sox or travelling in the summer with her teacher husband, she writes, reads romance, and drinks copious amounts of Earl Grey tea. 

 Even at a young age Karyn’s storytelling skills were apparent, thrilling her fellow Girl Guides with off-the-cuff horror stories around the campfire. A multi-published author, she loves to write sensual historical and contemporaries. Tortured heroes are an absolute must. 

 As long as she can avoid being hit by a runaway moose in her wilderness paradise she assumes everything is golden. Karyn’s been happily married for a long time to her own hero. His encouragement and loving support keeps her moving forward.

Wednesday, May 2, 2018

THROWBACK THURSDAY: The Spinster and Mr. Glover by @KarynGerrard Blind Cupid Series #99Cents #Historical


Book#1 THE SPINSTER AND MR. GLOVER

By Karyn Gerrard
KG Publishing
Approx 17,000 words Short Story/Historical/Victorian


BLURB: His male beauty moved her. His vulnerability touched her. His past horrified her...

Anne Sommer, a spinster firmly on the shelf, does the unthinkable. She hires a man from the Blind Cupid brothel for a night of scandalous pleasure. Anne wants the sensual memories to keep her company in the lonely years ahead. However, she did not expect the young man to move her in ways she never imagined.


Desmond Glover gives sexual gratification—for a price. An orphan whose childhood was mired in scandal and poverty, Desmond has learned to close off his emotions with regard to his occupation. He did not count on a lonely spinster to awaken his hidden passion.

Not only do the years separate them, but so do their social standing. Can Anne and Desmond cross such a chasm and find mutual desire—or love?

This short story was previously published with a different title. Revised, re-edited, and more than 7500 words added. Heat Level: Very sensual 


START THE SERIES NOW! 99 Cents!

Google Play/Barnes and Noble/Kobo/iTunes



Book #2 THE GOVERNESS AND THE BEAST



blurb: With a new name and an eagerness to begin a new life, Lila Jenner answers an ad for a governess and embarks on an adventure she did not expect. Hiding secrets and a past she longs to forget, she is disappointed to find out she has been employed to be a companion of a different sort: To a man who embodies both beauty and the beast.

In a gothic, crumbling manor on the edge of a North Sea cliff, Baron Simon Wolstenholme is cloistered away from society. Horribly scarred from battle wounds, the baron lives up to his infamous title “The Beast of Stonecliff” in appearance and attitude and comes to the realization he’s been alone too long.


Simon bargains with Lila for a singular night of passion. A storm rages outside, but it cannot compare to the clash of emotions between a lonely man and a distrustful woman. Secret desires are revealed, hearts are laid bare. Many obstacles lay before them until they can admit their true feelings, though pride could destroy the fairy tale before it begins.

AmazonUK/Amazon/KOBO/Nook/iTunes/Google Play



Book #3 THE COPPER AND THE MADAM


THE COPPER AND THE MADAM (Blind Cupid #3)

 Nov 7, 2017 
Historical/Victorian
approx 39,000 words
KG Publishing


BLURB: In 1897 London, Detective Sergeant Rory Kerrigan never expected to find love among the crime-ridden streets he’s vowed to protect. His wretched past has hardened his heart, keeping emotion from his life. This ensured no interference with his police work. Yet an unlikely woman finds a way around his defenses. 

Rea is owner of the brothel, The Blind Cupid, and harbors a desolate past of her own. As a result, she trusts no man. However it is hard to deny the ruggedly handsome Rory is everything honorable and appealing. He awakens feelings she’s never experienced before.


A grisly murder has Rory and Rea determined to bring the killer to justice. As danger lurks, secrets are revealed and passion ignites between them. Despite the obstacles, will the copper and the madam acknowledge their mutual yearning even at the peril of their lives?


Cover art done by Cora Graphics. She does beautiful work, check out her website.












Karyn Gerrard, born and raised in the Maritime Provinces of Eastern Canada, now makes her home in a small town in Northwestern Ontario. When she’s not cheering on the Red Sox or travelling in the summer with her teacher husband, she writes, reads romance, and drinks copious amounts of Earl Grey tea. 

 Even at a young age Karyn’s storytelling skills were apparent, thrilling her fellow Girl Guides with off-the-cuff horror stories around the campfire. A multi-published author, she loves to write sensual historical and contemporaries. Tortured heroes are an absolute must. 

 As long as she can avoid being hit by a runaway moose in her wilderness paradise she assumes everything is golden. Karyn’s been happily married for a long time to her own hero. His encouragement and loving support keeps her moving forward.



Monday, April 30, 2018

What I'm Working On: Hybrid Author Stuff and Rebranding by @KarynGerrard #SelfPublishing #Changes


One of my first jobs in the mid-eighties was as a Clerical Teacher-Aide at the school Mr. Gerrard taught at. I used an IBM Selectric II. God, I loved it. Even wanted to buy it from the school when we moved. I had interchangeable balls, *snort* I loved the sound of the keys clicking. Barely had to touch it and away it went, typing like a dream. I'd kill for a computer keyboard that worked the same way.

Besides aging myself, why am I tripping down memory lane? Because it's time, after 7 years published, to take stock. Assess goals. Since I spent all of last year writing to fulfill contracts, my indie/self-pubbed stuff suffered. I didn't promote them, never released anything except one re-issue. So I am stepping up my game on the other side of my hybrid writing.

I have uploaded new versions of The Spinster and Mr. Glover, The Governess and the Beast, and Timeless Heart. I have ordered a new cover for My Highlander Cover Model and giving that a new revision. I put both my time travels together as a series called: Heroes of Time Travel Anthology. Made the changes already at the vendors.

I've come to believe that since I have complete control of my indie books, I should keep them updated, not only concerning the front and back matter, but looking for any possible problems. My writing is constantly evolving, my voice should be consistent throughout. Hence the updates. I will be doing my contemporary Xmas story as well.

Also working on a short contemporary romance novella called My Wicked Soul. Here's a tip, never order a cover until you are absolutely sure what you are doing with a story or series. I bought this close to two years ago, thinking I would add it to a contemporary series I already had. Nope. Luckily, I have some photoshop skills and I was able to remove the series name under the title. Instead, I will be using this for a different standalone story. Also working on this. I am using parts from a story that has been returned to me.



So, what about the other side of my hybrid author stuff? You know, *Trad*.

I have no idea.

I have a couple of historicals to re-release and will do so at some point through my own publishing arm.

What about the Hornsby Brothers Series? (historical) Book 1 and 2 are with Kensington Publishing, and I am 2/3's of the way writing book 3. (I am able to release it myself) The cover for book 3 is bought, and the series is on hold for a while. But I will be finishing it, I promise. By the end of the year if all goes well.

We will see what happens. Meanwhile, in this downtime, I'm taking charge and cleaning up my backlist. I have one more book to ask for the rights back from Evernight Publishing, and pretty much all my earlier books (2011-2014) will be back in my hands.

In 2014, I shuddered at the thought of self-publishing. Since then, I have found my happy place. For now, at this particular place in time, hybrid author suits me right down to the ground.




Thursday, April 19, 2018

THROWBACK THURSDAY: The Governess and the Beast by @KarynGerrard #ScarredHero #Historical

THE GOVERNESS AND THE BEAST



Throwback Thursday is a spotlight on my bestselling historical, THE GOVERNESS AND THE BEAST (Blind Cupid Series #2) Scarred hero? Damaged woman? Check!

blurb: With a new name and an eagerness to begin a new life, Lila Jenner answers an ad for a governess and embarks on an adventure she did not expect. Hiding secrets and a past she longs to forget, she is disappointed to find out she has been employed to be a companion of a different sort: To a man who embodies both beauty and the beast.

In a gothic, crumbling manor on the edge of a North Sea cliff, Baron Simon Wolstenholme is cloistered away from society. Horribly scarred from battle wounds, the baron lives up to his infamous title “The Beast of Stonecliff” in appearance and attitude and comes to the realization he’s been alone too long.


Simon bargains with Lila for a singular night of passion. A storm rages outside, but it cannot compare to the clash of emotions between a lonely man and a distrustful woman. Secret desires are revealed, hearts are laid bare. Many obstacles lay before them until they can admit their true feelings, though pride could destroy the fairy tale before it begins.

AmazonUK/Amazon/KOBO/Nook/iTunes/Google Play








Book#1 THE SPINSTER AND MR. GLOVER

By Karyn Gerrard
KG Publishing
Approx 17,000 words Short Story/Historical/Victorian


BLURB: His male beauty moved her. His vulnerability touched her. His past horrified her...

Anne Sommer, a spinster firmly on the shelf, does the unthinkable. She hires a man from the Blind Cupid brothel for a night of scandalous pleasure. Anne wants the sensual memories to keep her company in the lonely years ahead. However, she did not expect the young man to move her in ways she never imagined.


Desmond Glover gives sexual gratification—for a price. An orphan whose childhood was mired in scandal and poverty, Desmond has learned to close off his emotions with regard to his occupation. He did not count on a lonely spinster to awaken his hidden passion.

Not only do the years separate them, but so do their social standing. Can Anne and Desmond cross such a chasm and find mutual desire—or love?

This short story was previously published with a different title. Revised, re-edited, and more than 7500 words added. Heat Level: Very sensual 




Google Play/Barnes and Noble/Kobo/iTunes

Book #3 THE COPPER AND THE MADAM



THE COPPER AND THE MADAM (Blind Cupid #3)

 Nov 7, 2017 
Historical/Victorian
approx 39,000 words
KG Publishing


BLURB: In 1897 London, Detective Sergeant Rory Kerrigan never expected to find love among the crime-ridden streets he’s vowed to protect. His wretched past has hardened his heart, keeping emotion from his life. This ensured no interference with his police work. Yet an unlikely woman finds a way around his defenses. 

Rea is owner of the brothel, The Blind Cupid, and harbors a desolate past of her own. As a result, she trusts no man. However it is hard to deny the ruggedly handsome Rory is everything honorable and appealing. He awakens feelings she’s never experienced before.


A grisly murder has Rory and Rea determined to bring the killer to justice. As danger lurks, secrets are revealed and passion ignites between them. Despite the obstacles, will the copper and the madam acknowledge their mutual yearning even at the peril of their lives?


Cover art done by Cora Graphics. (for all three covers) She does beautiful work, check out her website.

AMAZON/KOBO/NOOK/iTUNES/GooglePlay




Karyn Gerrard, born and raised in the Maritime Provinces of Eastern Canada, now makes her home in a small town in Northwestern Ontario. When she’s not cheering on the Red Sox or travelling in the summer with her teacher husband, she writes, reads romance, and drinks copious amounts of Earl Grey tea. 

 Even at a young age Karyn’s storytelling skills were apparent, thrilling her fellow Girl Guides with off-the-cuff horror stories around the campfire. A multi-published author, she loves to write sensual historical and contemporaries. Tortured heroes are an absolute must. 

 As long as she can avoid being hit by a runaway moose in her wilderness paradise she assumes everything is golden. Karyn’s been happily married for a long time to her own hero. His encouragement and loving support keeps her moving forward.



 
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